Sponsorship Information

STF Sponsorship Package

Dear Potential Sponsor,

We invite you to participate in the Fifth Annual Northern California Soy and Tofu Festival, to be held Saturday, June 6, 2015 from 11 a.m. to 5 p.m. in San Francisco’s Japantown. This unique marketing and networking combination provides an excellent opportunity to promote your business to both targeted and Bay Area-wide audiences, while supporting an organization that keeps the voice of Japanese and Asian American communities strong.

Now in its fifth year, the Northern California Soy and Tofu Festival has grown progressively since its inception with 3,500 attendees in 2011 to more than 20,000 in 2014.

Visible support with your logo will reach not only the Nichi Bei Weekly’s readers, but also the audiences of our current media partners — such as NBC Bay Area’s 5 million viewers (for top three sponsors) and other commercial spots and print advertisements in various languages.

This exciting culinary and cultural event showcases soy and tofu vendors, provides an educational forum on the various uses and benefits of soy and tofu, offers live entertainment, interactive games and culminates with the Soy and Tofu Dessert Competition. The event offers a unique opportunity for your company to outreach to larger, more diverse communities as well as to support a vibrant press for the Japanese and Asian American community.

Proceeds from sponsorships help the Nichi Bei Foundation continue to keep the community connected, informed and empowered through the publication of the Nichi Bei Weekly — the first nonprofit ethnic community newspaper of its kind in the country. The Nichi Bei Weekly also publishes the only annual guide to Japanese culture and spring festivals, a Japantown Map and Directory and a Japanese American Community Resource Guide. The Nichi Bei Foundation also presents meaningful educational programs such as the Films of Remembrance, and the organization led more than 600 on a Nikkei Angel Island Pilgrimage in October of 2014.

Please consider the sponsorship opportunities of this unique festival. Sponsorship benefits and event details can be found in the link above. You can check out a previous festival in a video and print wrap-up on our homepage. http://www.soyandtofufest.org. Once sponsorship is in place, immediate promotion begins through our Website, advertisements and posters leading up to springtime on-air television. For biggest impact, act quickly!

Further, sponsors will be special guests at our VIP Reception in May 2015 at Berkeley Bowl West featuring the dessert competition semi-finals, entertainment and a culinary demonstration.

For more information, please feel free to contact either Teresa Ono or Kenji G. Taguma at sponsors@soyandtofufest.org. We look forward to partnering with you on this exciting opportunity and we thank you for your time and consideration.


Teresa Ono
Sponsorship Chair
Northern California Soy and Tofu Festival

Kenji G. Taguma
President, Nichi Bei Foundation
Co-Chair, Northern California Soy and Tofu Festival

For more information email: sponsors@soyandtofufest.org

For updates on the 2015 Northern California Soy and Tofu Festival follow us on Twitter and Facebook!

Click here to download the 2015 Sponsorship Package and Application Form.