How to Become a Vendor


Dear Potential Vendor,

We invite you to participate in the third annual Northern California Soy and Tofu Festival, to be held Saturday, June 7, 2014, 11 a.m. to 5 p.m., in San Francisco Japantown’s Peace Plaza and Buchanan Mall at Post and Buchanan streets. This year marks an expansion of the Festival to the Buchanan Mall.

This unique marketing and networking combination provides an excellent opportunity to promote your business to both targeted and Bay Area-wide audiences, while supporting an organization that keeps the voice of the Japanese and Asian American communities strong.

We are excited to have NBC Bay Area, KTSF-TV (Asian language television), Philippine News, Korea Times, J Weekly (Japanese language publication) and the Nichi Bei Weekly as Media Sponsors, ensuring a broad range of attendees to the festival.

This exciting soy and tofu culinary event showcases vendors, offers live entertainment, interactive games, an Educational Forum and culminates with the Soy and Tofu Dessert Competition. The event, similar to the LA Tofu Festival held in Los Angeles’ Little Tokyo for a dozen years, hopes to attract some 10,000 or more attendees annually.

Proceeds from the event help the Nichi Bei Foundation, a fiscally-sponsored project of Independent Arts and Media, to continue to keep the community connected, informed and empowered through the publication of the Nichi Bei Weekly — the first nonprofit ethnic community newspaper of its kind in the country.

Please consider the opportunities of this unique festival to expand awareness of your business. Event details can be found in the accompanying documents. Once your participation has been confirmed, and payment received, immediate promotion of your business will begin. Space is limited and priority will be given to those vendors who sell soy- or tofu-related products; so, for biggest impact, act quickly!

Details of the event and associated fees for your participation can be downloaded above. For more information, please contact either myself, Michael Innes, or Mitzi Murakami via e-mail at We will be contacting you in the next few weeks to gauge your level of participation and support. We look forward to partnering with you on this exciting opportunity.

To secure your place in the festival please submit the downloaded documents completed along with your vendor fees payable to “Nichi Bei Foundation” by Friday, April 25, 2014 to the below address:


Nichi Bei Foundation

Attn: Vendor Committee

P.O. Box 15693

San Francisco, CA 94115

Thank you for your time and consideration.

For more information e-mail:

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One Response to How to Become a Vendor

  1. Pingback: Current Sponsors and Vendors « Northern California Soy and Tofu Festival

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